The Sauk Valley area is an agricultural/manufacturing area located in Northwestern Illinois, 115 miles west of Chicago. Sterling, Rock Falls, and Dixon, the three largest cities in the region are located along the scenic Rock River. The cities are interconnected by labor, service, and retail trade, and are the economic and commercial heart of a surrounding 1,600 square mile trade area. The cities are largely industrial. Manufacturing employment is over twice the national average and has been so for the past two decades. Major area companies produce hardware, small appliances, garage doors, auto parts, printed products, food processing, and electronics. The commercial reach of the Sauk Valley covers the area between the larger regional centers of Rockford, IL, and the Illinois/Iowa Quad Cities.The Sterling Sauk Valley Telegraph & Gazette are in the Davenport - Rock Island - Moline, IA DMA. The Telegraph and Daily Gazette serve unique geography on the weekdays, and share a combined Sunday distribution titled the Sauk Valley Sunday. The Telegraph covers Lee Ogle and Bureau Counties in Illinois, and the Daily Gazette serves Whiteside Carroll and Bureau Counties. The Sterling Sauk Valley Telegraph & Gazette offer ROP and insert advertising opportunities in their daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution called the Sauk Valley Shopper. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.