For more than 72 years, the Southside Reporter has met the information needs of a diverse readership that spans to the west, south and east sides of the city.The Southside is a growing community that represents the very backbone of San Antonio, the dynamic culture. Here one will find a number of first generation Americans who have come to this city to build a better life, and they've left their mark on the 16 zip codes of the Southside. They represent the blue collar worker, the teacher, the soldier and the retiree - and The Southside Reporter has served them for the past 72 years, Each week, The Southside Reporter is filled with community news such as the Southside initiative, which aided in the creation of Port San Antonio, and the recent economic boom due to the opening of the largest auto manufacturing plant in North America for Toyota. Other sections in The Southside Reporter include full coverage of local politics, health news, senior news, colorful feature stories, and news and sports coverage for 19 Southside high schools. Like the very people it covers, The Southside Reporter is a significant contributor to San Antonio and the Southside.The Southside Reporter is in the San Antonio, TX DMA. It is written in English. It serves a heavily Hispanic geography of San Antonio, and carries the Valassis Hispanic FSI. The Southside Reporter's circulation is over 75,000 and is homes delivered. The target market is Hispanic homeowners, Mid-level consumers, and Retiree's in the Southern section of San Antonio. It is Circulation Verification Council audited. It is home delivered on Thursdays. The Southside Reporter offers ROP and insert advertising opportunities in its daily circulation.