Rumbos audited distribution targets Hispanics by using the latest Census and market research data, combined with its own on-the-ground experience.Rumbo distributes 195,000 copies per week, more than any Hispanic publication in Texas. Rumbo delivers to 116,000 households in neighborhood blocks that have high Hispanic penetration. The distribution list is refined to Hispanics who want the paper and is filtered using an opt-out program for those homes that do not want it.Distribution outlets include supermarkets, convenience stores, neighborhood stores, restaurants, newsstands, red coin boxes and the international bridges in the Rio Grande Valley for a total distribution of 79,000 copies per week.CAC audits both its single copy and home circulation at 195,000 across the Texas network in Houston, San Antonio and the Rio Grande Valley. RUMBO also subscribes to additional readership and advertising research with Scarborough, Urban and Associates, and The Media Audit.The Rumbo de Houston is in the Houston, TX DMA. It is a CAC audited publication. It is a Spanish language publication designed to meet the specific needs of the Houston Hispanic community. This newspaper was launched in 2004. It is FREE NEWSPAPER. The Rumbo de Houston offers ROP and insert advertising opportunities in its WEEKLY circulation. Echo Media works directly with a large number of market-specific Spanish language newspapers, as well as national level Spanish language publications.