Latino newspaper is widely distributed every Thursday - 20,000 copies are distributed throughout 25 cities in four counties: Macomb, Oakland, Wayne and Washtenaw.The number of copies distributed is based on updated information of the Hispanic population living in each area. This extensive audience can easily find the Latino in stores, supermarkets, restaurants, beauty salons, agencies, churches, schools, businesses, etc. Latino copies are placed in a colorful red rack with the well-known and visible Latino logo. On Sundays, we have brigades that re-distribute the paper to churches or businesses next to them. An average of 1,200 copies is sent by postal mail every week.Latino - Detroit is in the Detroit, MI DMA. It is a Free CVC audited paper distributed on Thursdays. It is designed to speak to the needs of the Detroit Hispanic community. Latino Detroit offers ROP and insert advertising opportunities in its daily circulation. Echo Media works directly with a large number of market-specific Spanish language newspapers, as well as national level Spanish language publications.