The only independent city on the New River in Virginia, the city's history can be traced to the earliest days of westward movement following the American Revolution. Mary Draper Ingles mad her home in Radford following the "Long Walk Home." Radford recently made a name for itself by cooking, what was at the time, the world's longest hot dog according to the Guinness Book of World Records. Radford is home to Radford University. The Highlanders compete in Division 1-A men's basketball and have competed in March Madness in the past. The New River, America's oldest river, flows through the center of the city and is a draw for canoers, kayakers and fishermen.The Radford News Journal is in the Roanoke - Lynchburg, VA DMA. The Radford News Journal is combined with the Christianburg News Messenger and it offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.