Times are changing and so is the Edmonton Sun, most notably by recent improvements to its editorial and visual appeal. On a weekly basis, approximately 19 pages have been freed up to offer more editorial content. The Sunday Sports pullout has been expanded to include more first-class features and the TV Magazine has a brighter and bolder look, offering more programming updates and new columns such as the World Wrestling Entertainment column.The Edmonton Sun is in the Alberta, Canada market. The Edmonton Sun offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage. Edmonton, The Gateway to the North, is a central transportation and distribution center for the NWT and Nunavut.A research centre for oil sands technology and pharmaceuticals.Population: 1,002,000Above average HHIRecognized as number one Canadian market for healthcareStrong retail market; no PST, West Edmonton mall and new power centre. The Edmonton Sun reaches 183,300 Edmontonians every weekday.68% of Edmonton Sun weekday readers are adults 25-54 compared to 54% of Edmonton Journal readers.Source: NADbank 2003 Study; Edmonton CMA; F.P. Canadian Markets 2004