The La Opinion TMC is in the Los Angeles, CA DMA. This product is designed for inserts and will have an editorial wrap that focuses on life style and is bi-lingual. This product is delivered to La Opinion non-subscribers. It is distributed to 5 high density Hispanic areas: East Los Angeles, Huntington Park, Montebello/El Monte, San Fernando Valley and Santa Ana. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.