NOW Magazine continues to reign supreme among Toronto weeklies. Total readership has risen to 406,000.* Thats an increase of 11.5% or 42,000 more readers than last year and 20% growth since 2003. Align yourself with Torontos leader and find out why NOW is number one year after year. NOW is distributed through 3,690 outlets including: street boxes, 443 restaurants, 575 retailers, 76 learning institutions, 162 bars and clubs, 1279 medical / dental offices, 110 libraries, 347 caf© / coffee shops, 50 attractions / hotels, 66 health / wellness, 25 theatres, 37 apts / offices / govt. NOW Toronto is in the Ontario, DMA. The NOW is an alternative news weekly that is distributed through take one rack locations throughout Toronto. This publication is VAC audited. NOW Toronto offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.