The Cortez Journal is in the Albuquerque - Santa Fe, NM DMA. Montezuma County has a healthy, active population of 23,830, with a stable 75% home ownership rate. Retail sales in 2000 were $389 million.* The trade area benefits from a varied economy that balances agriculture, light manufacturing, and resource extraction with recreation and tourism. The Cortez Journal has 72 percent penetration in its primary market in Montezuma County. The Journal has a strong tradition of linking local and regional issues to events throughout the world, and it has been a continuous source of news and advertising for Southwest Colorado since 1888. A new office and production facility has upgraded the Journal's high-quality press equipment, which is used to produce newspapers and specialty publications throughout the Four Corners region.*Source: Colorado Department of Revenue 2000The Cortez Journal offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.