Major Employers: Big Dog Holdings Inc., Chicago Title Insurance Corporation, Fidelity National Financial, Mentor Corporation, Pacific Capital Bancorp, Santa Barbara Restaurant Group, Tenet Healthcare Corporation MSA Profile: Beautiful, easygoing, basking in year-round sunshine, beachside Santa Barbara is the hub of a large and spectacular coastal California county. Lying seductively between Los Angeles and San Francisco, just off scenic Highway 101, city and county alike are amazingly rich in diverse surprises, pleasures and attractions. Blessed with this bounty of natural treasures and rich cultural diversity, no wonder the county is a hotspot for world-class dining. Few cities in the world boast as many restaurants per capita as Santa Barbara. Creative, mouth-watering cuisine is prepared with fresh, local produce and paired with superb vintages from the Santa Barbara wine country. To all of these pleasures, add a vigorous lineup of outdoor activities and adventures: first-rate golf, tennis, polo, horseback riding, cycling, hiking and an impressive array of water sports. Top it off with some exceptional shopping in specialty stores and chic boutiques or enjoy a relaxing massage in one of the luxurious spas. 17,905 - Total Number of Business Establishments $73,721 - Average Household Income 404,250 - Total Population Echo Media works with a variety of publications in the Santa Barbara market from business journals and Sunday newspapers to high-end market-specific magazines. Sources: demographicsnow.com; www.santabarbaraca.com; www.santabarbaraca.gov