Web Article. Reach Young Families by Targeting Hispanics Echo Media V3 Print Media Experts

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Reach Young Families by Targeting Hispanics 03/13/2008

According to the U.S. Census Bureau, the country’s Hispanic population is comparatively young; families with heads of households under 45 years old control 62 percent of its spending power. The percentage of heads of non-Hispanic households under 45 years old is estimated to be only 47 percent.

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