A Vertis Direct Marketing survey in which adult consumers were asked about their direct mail reading habits yielded interesting results. 39% of adults responded that they occasionally read direct mail based on their needs and available time, 17% based on services or products they want or need, 12% only read direct mail that was from a familiar organization, 8% read all that was available to them and 24% never read any direct mail. Source: Vertis Customer Focus Direct Marketing 2005 Survey – As reported in DM News, October 11, 2004.