As a TRADITIONAL BULLETIN: Taxi ad copy is visible to both vehicular and pedestrian traffic for up to three minutes. The target reads ad copy from 3’ for three minutes verses 800’ at a traffic signal for 20 seconds. As a MOVING BILLBOARD: Taxis can be taken out of regular service and put on a specific route. As a ROTARY PROGRAM: Taxis only travel to highly populated parts of the city throughout the day. As a BUZZ MARKETING: Taxi media can execute promotional activities with STAGING EVENTS, offering BRANDED RECEIPTS, SAMPLING of Products, with Consumer INTERCEPTS, with FREE RIDES, with Print HANDOUTS, with EXTENSIONS, with LENTICULAR, with digital media and much more. As a TRANSIT MEDIUM: Taxi media captures the eye in unexpected moments. Taxis expose advertising in an uncluttered environment, when people are flagging down the taxi, when people do not expect it. WHY TAXI ADVERTISING WORKS: Taxi media delivers one of the LOWEST COST PER THOUSAND (CPM) of all major media. Taxis deliver a HIGH LEVEL OF REACH AND FREQUENCY by traveling an average of 2,000 miles per week. Taxis facilitate brand enhancement and drive foot traffic. Taxis are a DEMAND-LED MEDIUM, following the population throughout the day. Taxi advertising is consuming. Illuminated tops ensure market saturation 18-22 hours per day, seven days a week, all month long. Taxis offer an EYE-LEVEL MESSAGE, making them dominant within metropolitan areas. Taxis are NEVER “ZONED OUT.” Ad copy reaches every zone, district and neighborhood. Taxi advertising offers a STAND-ALONE ADVERTISING MESSAGE, targeting pedestrian and vehicular audiences. At 14” x 48”, taxi tops are a PERFECT COMPLEMENT to a traditional bulletin program. Echo Media can help you place a national or market-level taxi top ad.