Newspapers offer many significant benefits to advertisers looking to reach a broad audience. Since newspapers are made up of small space ads scattered throughout the issue, they attract a greater number of different readers at once, while also allowing advertisers to build their reach over time through continuity schedules. Schedules can also be built to reinforce an advertiser’s key selling season. Because newspapers offer immediacy not readily available in many print media vehicles, advertisers can also take advantage of editorial and weather-related tie-ins and quick testing.