For advertisers needing to move quickly, newspapers are excellent vehicles. Daily newspapers have relatively short lead times for ad insertion compared to other print media, so for an advertiser who has an immediate need to get their message out, newspapers may be the perfect option. Quick response provides the ideal setting for advertisers in need of product or service announcements and quick testing. Additionally, the immediacy of newspapers provides advertisers with the opportunity to promote through marketing tie-ins since editorial coverage will focus on sporting events, political elections and special events that are happening at the same time as the promotion. Newspapers also provide advertisers who are marketing weather-sensitive and seasonal products with the perfect advertising medium, due to short lead times and tie-ins of weather-related events, such as the first snowfall, heavy rainfall or weather emergencies.