The Detroit Metropolitan Statistical Area (MSA) is a dynamic, international marketplace. Its aggressive growth and prosperity is built on a long and successful history. Founded more than 300 years ago, Detroit has a rich past filled with hard work and innovation that has helped make it a global watchword in industry and entertainment. Detroit’s constant commitment to excellence has ensured the growth of its market, making it a booming economy of over 4.4 million people spread over 4,000 square miles. The Detroit MSA, composed of six counties, ranks sixth in the nation in population and households, seventh in effective buying income and fifth in auto dealer sales – comparing favorably with other U.S. markets in national rankings of categories that are economic indicators of substantial buying power. This is also evidenced by the spending patterns of its residents. Echo Media successfully delivers a host of advertising options in the Detroit market from local coupon booklets, to co-op envelopes and newspapers.