Philadelphia is a unique and powerful market not to be overlooked. Philadelphia’s Designated Market Area (DMA) is a 19-county region with over 5.7 million adults residing in nine Pennsylvania countries, eight New Jersey countries and two counties in Delaware. The Philadelphia PMSA is a nine-county region with over 3.8 million adults residing in five counties in Pennsylvania - Montgomery, Bucks, Delaware, Chester and Philadelphia – and four counties in southern New Jersey – Camden, Gloucester and Burlington. Centrally located in the Northeast corridor, Philadelphia is the largest city in the state, the second largest city on the East coast and the fifth largest city in America, and is within an hour of many seashore and mountain resorts. It is just 90 minutes from New York City, Baltimore and Washington, D.C. The Philadelphia DMA has the fourth largest population in the nation with 7,643,400 people and ranks fifth in effective buying income. Advertisers trying to tap into the Philadelphia market can look to Echo Media to deliver it effectively through a variety of media channels from newspapers to co-op envelopes. Source: Demographics USA, 2003