Web Article. Four Reasons why Running a PRE-PRINTED INSERT in a Newspaper Makes More Sense than Solo Direct Mail: Echo Media V3 Print Media Experts

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Four Reasons why Running a PRE-PRINTED INSERT in a Newspaper Makes More Sense than Solo Direct Mail: 04/07/2005

1. It isn’t “junk mail.” A newspaper pre-print is delivered into the home of your existing and potential customers inside a paid-circulation newspaper. 2. It’s less expensive. At prices starting at 1.5 cents per home, you can’t deliver an advertising insert more cost effectively. 3. It stands out from the crowd. 4. It gets results. A pre-printed insert demands a reader’s attention because it stands out from the competition.

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