After publishing for years as a digest-sized magazine, TV Guide gets a re-design with the October 17th issue. The new TV Guide goes big as a full-size, full-color magazine that strives to be more relevant and vibrant in order to appeal to a younger, more targeted audience. A different content mix is also part of the new TV Guide – approximately 75% of the magazine’s editorial content will focus on features and stories with 25% focused on listings and highlights. Additionally, TV Guide will employ a new circulation strategy, reducing its rate base from over 8.6 million to 3.2 million with the new magazine focusing on the quality, instead of the quantity, of the subscriber.