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Vista – Accessing the Hispanic Marketplace 11/16/2005
VISTA is distributed exclusively through the largest English- and Spanish-language newspapers in over 30 Hispanic ADIs. Having a 20-year history in the Hispanic market, this publication boasts a consistent monthly circulation of 1,000,000, which is audited by the Audit Bureau of Circulations (ABC). The circulation includes host newspapers audited by CAC or VAC. Some of these papers are: Hoy, Al Dia, El Nuevo Herald, Nuevo Mundo and La Voz. VISTA’s content is family-oriented and upbeat, but not all geared toward one gender. For sports fans, VISTA presents branded content from ESPN Deportes, the Spanish-language sports network. VISTA also partners with Disney Publishing to present Reportero Disney. This Spanish-language feature brings Disney characters, such as Mickey Mouse and Donald Duck, to life in the pages of VISTA.
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