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Portada Reveals that Hispanic Newspapers will be Big News for Auto and Telecom Advertisers 02/02/2006
Auto advertisers spent just slightly more ($22.1 million) than advertisers from the telecom category ($21.3 million, includes cable and satellite TV). The insurance category, having the 3rd highest spending, invested more heavily in newspapers ($7.4 million) than in sports magazines (8th highest ad spending). Restaurants were among the top five advertisers in both newspapers and sports magazines targeting Latinos. Source – Portada
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