There are 4.8 million people in metro Atlanta, yet SCORE Atlanta is the only paper in town dedicated totally to sports, focusing on personalities and local teams from high school to professional. Last year, more than 4.1 million people attended professional games in Atlanta, not including the thousands who flocked to see college football and basketball games, the SEC Football Championship, the Peach Bowl, two NASCAR races, the Atlanta Football Classic, the BellSouth Classic and PGA TOUR Championship. Atlanta continues to host such events as the Super Bowl, the NCAA Men’s and Women’s Basketball Final Four and Regionals, the ACC and SEC Basketball Tournaments, and All-Star Games in baseball, hockey and basketball. Every year, more than $194 billion is spent on sports in the U.S., including more than $27 billion in advertising. Many of the Country’s biggest companies spend a large part of their advertising budget on sports. SCORE Atlanta radio spots, as well as the paper’s personalities, can be heard daily on 790 The Zone, Atlanta’s top sports-talk station. There are opportunities for advertisers to receive additional value through this partnership, as well as the cross-promotional deals that have been struck with the city’s professional and college teams.