Across the United States there is more than 30,000,000 circulation available through local coupon magazines or “Mag-Nets”. Most advertisers see these as an on-page option, only, but many can now accept inserts. Most of these publications allow a maximum size of 6 X 6 inches on an insert*. Advertisers that are looking for expansion markets, but do not want to convert from inserts to on-page can now test the local coupon magazine channel without addressing that challenge. Additional benefits to the Local Coupon Magazine channel include: * One month retention of coupon books based on retail expiration dates * Higher household income targets * Target single family dwellings * The ability to select by geography but with national rollout potential Echo Media has been working in this channel for over ten years, and we bring the expertise needed to execute a national or regional buy for pre-print clients into the local coupon magazine network. *All inserts must be cleared for size, weight and content.