B2B is Becoming a Strong Statement Target

From Dell to Discover Card, credit card issuers maintain and segment business-to-business (B2B) or business card holders. Companies in the business products arena should take note of these statement opportunities. The statement channel not only provides the implied endorsement of the issuer to advertisers, but also delivers nearly a 100% opening rate of the envelope itself. Limited clutter ensures that advertisers’ B2B offers are reviewed by recipients, and roll-out potential in this channel is significant.

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