Couples who are planning a wedding, especially brides-to-be, are determined to make their upcoming wedding as perfect as they had always dreamed about since childhood. Joining together in marriage is a significant change in a couple’s life. As two people adjust to a life together, new habits and lifestyle changes form, and significant purchasing decisions are made. As engaged couples actively seek out products and services to assist them in planning a wedding, advertisers can begin to establish a relationship with this niche market. Targeting these highly responsive consumers during their time of adjustment can lead to brand loyalties that can last a lifetime. Echo Media offers advertisers the opportunity to influence these highly responsive consumers through various media and establish brand loyalties that can last a lifetime.