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ROP Production FAQs
(Frequently Asked Questions)

Q: What does ROP mean?
Q: What is a column inch?
Q: What is spot color?
Q: What is a tabloid?
Q: What is a broadsheet?
Q: Are the column inches the same for broadsheets and tabloids?
Q: What is the standard line screen or DPI for newspapers ads?
Q: What does DPI stand for?
Q: What does CPI stand for?
Q: How do I calculate column inches?

Q. What does ROP mean?
A. Run of paper or run of press. This denotes advertising that appears within the newspaper itself (as opposed to inserts or blow-ins).   top

Q. What is a column inch?
A. The area that is one column wide by one inch deep.   top

Q. What is spot color?
A. One color other than black (generally not cyan, magenta or yellow).   top

Q. What is a tabloid?
A. A newspaper about half the page size of a standard section.   top

Q. What is a broadsheet?
A. A full-sized newspaper page. The page is usually 21.5 inches deep and 13.5 inches wide, and normally has six columns of ROP display advertising.   top

Q. Are the column inches the same for broadsheets and tabloids?
A. No, the width of a column can vary from broadsheet to broadsheet, and since tabloids are different widths than broadsheets, the column widths will be different. The most common width of a broadsheet column is 2.063," while the most common tabloid column is 2.6" wide.   top

Q. What is the standard line screen or DPI for newspapers ads?
A. There is no standard line screen or DPI for newspaper ads. However,85 lines/inch and 100 lines/inch are most popular screens.   top

Q. What does DPI stand for?
A. Dots Per Inch. A measurement for linear addressability of an output device, such as a laser printer, or an input device, such as a recorder.   top

Q. What does CPI stand for?
A. Cost per inch. This unit is used to measure the cost of ROP advertising.   top

Q. How do I calculate column inches?
A. Multiply the number of columns by the depth of the newspaper.   top

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