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Q: Are all TMCs mailed? Q: Does every newspaper have a TMC product? Q. What purpose does a TMC (total market coverage) product serve? A. Combined with the newspaper coverage, the TMC product provides the advertiser with the opportunity to reach virtually 100% of the households in a market. top Q. Are all TMCs mailed? A. No, TMCs are distributed in many different ways: Same Carrier Force - 26.9% Different Carrier Force - 19.1% Mail - 22.7% Same and Different Carrier Forces - 9.8% Same Carrier Force/Mail - 8.5% Different Carrier Force/Mail - 7.6% Same and Different Carriers/Mail - 5.3% top Q. Does every newspaper have a TMC product? A. Nearly all newspapers have a TMC product (84.7% of newspapers have a TMC, 15.3% do not have a TMC). top ©2005 Echo-Media.com. All rights reserved. Media properties represented on this site are not owned by Echo Media. Site Map |