Dallas Briefing

Reach more consumers within the most desirable neighborhoods in the Dallas region. Briefing offer condensed top stories of the day written by award winning
Dallas Morning News journalists.

Broadsheet format, easy navigation, strategic use of color

Approximately 200,000 additional non-subscriber households with average income over $100K

Home-delivered free Wednesday through Saturday to high value audience in selected

Over 37% of DMA’s total retail sales occur within briefing distribution profile

N. Dallas / Collin County continues to be economic growth engine for metro area.

Dallas DMA expected to remain within top three metro population growth regions in country.

Circulation will be audited by the Audit Bureau of Circulation (ABC)

Readership tracked through Scarborough The Briefing - Dallas is in the Dallas - Ft. Worth, TX DMA.

The Briefing - Dallas offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.


  1. Newspapers
  2. Carrier
  3. Free
  4. 0
  5. 202,460
  6. DMA, State, National


  1. $104,000
  2. 35 - 54


  1. TX
  2. Dallas - Fort Worth

Day of Delivery

  1. No
  2. No
  3. No
  4. Yes
  5. Yes
  6. Yes
  7. Yes