The Los Angeles area is the largest of all Asian Journal operations. In fact, their main office is just off Downtown LA, on Wilshire Blvd. The paper comes out in two editions (Midweek and Weekend) that reach the largest contingent of Filipino Americans in the State of California. The Filipino-American community in LA represents one of the largest Asian groups in Southern California. This is one of 6 markets served. Southern CaliforniaLARGE MARKET: Over 500,000 consumersMONEY TO SPEND: $11.5 Billion spending powerHIGH HOUSEHOLD INCOME: $75,643 average per household, 33% higher than total marketEDUCATED AND PROFESSIONALS: 43% are college graduates; 27% hold white collar jobsPOPULATION GROWTH RATE: 52% between 1990 & 2000YOUNG CONSUMERS: Median age of 31.9LARGE HOUSEHOLDS: Average of 4.1 persons per household; 71% higher than the total marketPRIMARILY FIRST GENERATION: 69% born in the PhilippinesThe Asian Journal - Los Angeles is in the Los Angeles, CA DMA. It serves expats from the Philippines. The Asian Journal - Los Angeles offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.