The Filipino-American community in the San Bernardino, Riverside, and Orange County has become one of the fastest growing in the region, with an estimated population reaching more than 95,000. The huge Fil-Am market has an average household income way higher than the California average. This means a vast potential for businesses that may want to tap into a market with a high disposable income. This community is composed of well-educated households that are able to communicate in English and Filipino. Most hold jobs in both the professional and skilled positions. Orange County and Inland EmpireLARGE MARKET: Over 95,000 consumersHIGH HOUSEHOLD INCOME: $65,647 median household incomeEDUCATED AND PROFESSIONALS: 43% are college graduates; 27% hold white collar jobsPOPULATION GROWTH RATE: 46% between 1990 & 2000MATURE CONSUMERS: Median age of the community is 35 years oldLARGE HOUSEHOLDS: Average of 4 persons per householdThe Asian Journal - Orange County & Inland Empire is in the Los Angeles, CA DMA. The Asian Journal - Orange County & Inland Empire offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.