Sandvik Publishing's mission is "Enriching Young Minds". The company was founded in Norway in 1965 by a new father who was looking for advice about raising his newborn baby. Since then, Sandvik Publishing has grown into a major publisher of children's book clubs in Norway and throughout Western Europe. The company recently took over responsibility for the Scholastic at Home children's book club business.Now, with such well known brands as Dr. Seuss, Disney, Baby Einstein and My First Steps to Learning, Sandvik Publishing is the United States' largest operator of children's book clubs, offering programs for children from birth and to age 6.The Sandvik Publishing/Early Moments Book Club Introductory Package Insert Program reaches active young families who are dedicated to the education of their children. Inserts are collated into a 6" x 9" envelope and are inserted into the introductory shipment boxes that are sent to new members. These well-known book clubs include the Beginning Readers' Program/Dr. Seuss(TM), Disney's Wonderful World of Reading®, My First Steps to Learning ®, Disney Princess®, Baby Einstein®, and My First Music Collection®.