The Herkimer Evening Telegram is in the Utica, NY DMA. The Herkimer Evening Telegram offers ROP and insert advertising opportunities in its daily circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution called Images. Images is published every Saturday as a separate publication and delivered to non-subscribers. Advertising in images may be purchased only in combination with an ad in The Evening Telegram. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.