The Hispanic Yellow pages is a locally owned telephone directory that targets the Spanish speaking population of Utah, published by Hispanic Media Services, Inc, and has been serving the Hispanic community in Utah for the last 12 years. The Hispanic Yellow Pages is distributed free to Hispanic Households and also through many distribution outlets such as supermarkets, retail stores, businesses, government offices, ESL schools, churches and social organizations. Stands have been placed in most Hispanic retail stores. Distribution outlets have a sticker encouraging people to people to pick up the directory.