Ride-Alongs (RALs), similar to Package Insert Programs, ride in tandem with outgoing mail packages; however, they are not necessarily with purchased goods. Advertisers still receive the benefit of a name list mailing and high opening rate, while delivering their message to targeted consumers. RALs are essentially various communications sent by a company with which the recipient has a pre-existing relationship. These mailings have special offers from the sponsoring company. By advertising in RALs, marketers can reach consumers based on similar demographics or common interests.
