Frequent printing of various formats with dedicated press time allows for last minute additions and flexible schedules to keep production on "your terms".
TMC
The acronym "TMC" stands for Total Market Coverage. Produced by the newspaper, a TMC is generally a four-page shell that provides a "jacket" into which single sheet inserts and circulars can be inserted. A TMC is only delivered to non-subscribers of the newspaper; thus, when combined with the Sunday newspaper circulation, a TMC will effectively deliver 100% of the market. As demand for both broader coverage and more specific targeting increases, advertisers can capitalize on the complete market coverage or "slice-and-dice" coverage that TMCs and newspapers provide.
