TV Book Wraps

In numerous markets, advertisers have the opportunity to run ads on the "outserts" that wrap the outside of weekly TV Books. These TV Books are then distributed inside of the Sunday newspapers in more than 50 markets. This "outsert" is quite valuable because only one advertiser can run per date. Also, the TV Book stays in the home for up to seven days and is viewed frequently throughout the week. This product is a perfect fit for retailers and e-commerce advertisers that can benefit from multiple impressions.

In-Home Date *    Circulation 7/31/2010 18,410,387       8/7/2010 18,410,387       8/14/2010 18,410,387       8/21/2010 18,410,387       8/28/2010 18,410,387       9/4/2010 18,410,387       9/11/2010 18,410,387       9/18/2010 18,410,387       9/25/2010 18,410,387       10/2/2010 18,410,387       10/9/2010 18,410,387       10/16/2010 18,410,387       *Only shows next 12 dates   See Also   Sunday Comics R&R TV TV Guide

Circulation and Frequency   Annual Circulation: 957,340,124 Unduplicated Circ: 18,410,387 Frequency: 52 X Year Buy by: DMA, State, National Demographics    Name List Mailing Metro HH Segment

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