The Washington Post TMC is in the Washington DC, Hagerstown, DC DMA. The Washington Post TMC is called the Shopping Guide and is a 4-page tabloid that is mailed to Post non-subscribers and wraps the preprint inserts. Roughly 1.5 million wraps are mailed to non-subscribers on Friday and Saturday, and an additional one million circulation of the wrap is inserted into the Sunday paper wrapping the insert section. It offers ROP and insert advertising opportunities in its weekly circulation.
Post Plus is the shared mail program, offering 100% coverage of your target market by supplementing Post reach with direct mail. Subscriber households receive your FSI in their home delivered Post; non-subscriber homes receive it in the mailbox wrapped by the Shopping Guide product. Whether your target is one Zip code, one county or the entire Washington market, an insert in The Washington Post Newspaper, supplemented by Post Plus, reaches virtually every consumer household.
The Shopping guide is an extremely efficient way to reach the Washington market. This 4-color tabloid wraps the Post Plus direct mail, arriving at non-subscriber homes Friday-Saturday. Each page features a single advertiser and can be zoned up to three ways to reach your prime trading area.
Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage. |
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