Since its inception in May 2004, El Planeta has become the leading publication in the New England Hispanic market. Having started in the Greater Boston metro area, today El Planeta is the largest circulating weekly newspaper in Spanish in New England.An integral part of its strategy is its distribution. El Planeta can be found weekly in street boxes, in a large number of retail locations, as well as by subscription for a small fee. El Planeta's street boxes attract readers as they are alongside the top mainstream publications.In addition, El Planeta is the first Hispanic publication to use hawkers to hand-deliver a significant amount of papers in high traffic areas. This combination of methods has allowed us to increase circulation rapidly and effectively.El Planeta exceeds what has come to be expected from Hispanic publications. It has broken new ground creating a world-class newspaper in Spanish for New England. From beginning to end El Planeta's distribution methods, unique design and commitment to higher standards in journalism enable us to offer advertisers a unique vehicle to reach the Hispanic community.Advertisers can trust El Planeta with their brand and to deliver their message to its readers. El Planeta is your gateway to the Hispanic community of New England.El Planeta - Boston is one of four editions distributed in MA & RI - Boston, Lawrence/Lowell, Worcester and Providence. It is a full-color, tabloid-format newspaper. El Planeta is distributed free of charge. It is a free, rack-distributed newspaper targeting the Hispanic communities of Massachusetts.El Planeta - Boston is in the Boston, MA DMA. El Planeta - Boston offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.