Every Wednesday, more than 162,500 readers look to Folio Weekly for news, commentary and information. Other publications attempt to tell what has happened; Folio Weekly tells Northeast Florida what's happening now and in the week ahead.Advertisers find Folio Weekly offers an efficient, cost-effective way to reach the most active, stylish and affluent consumers in the local market. Folio Weekly is in the Jacksonville, Brunswick, FL DMA. Folio Weekly offers ROP and insert advertising opportunities in its daily circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.