Get Noticed by Non-Subscribers. Reach non-subscribers, and saturate the market with your message. This advertising wrap is distributed to non-subscribers mid-week. The Orlando Sentinel TMC is in the Orlando - Daytona Beach - Melbourne, FL DMA. The masthead name for the Orlando Sentinel is "Sentinel Express". The Orlando Sentinel TMC offers ROP and insert advertising opportunities in its weekly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.