The Valley Roadrunner is Valley Centers only hometown newspaper. It was established over 31 years ago, and serves the communities of Valley Center, Pauma Valley, Palomar Mountain, Pala, Rainbow, Hidden Meadows and parts of Escondido by providing excellent hometown news coverage not available from any other publication.The Valley Roadrunner enjoys high readership due to the exclusive coverage of the news, the people, the places and the events which make this area such a special place to live. It also enjoys excellent shelf-life because of its exclusive coverage.Growth combined with the demographic profile of the affluent, stable professional residents; make this a very attractive market to reach with your advertising.Valley Roadrunner was established in 1974 and is legally adjudicated, published weekly on Wednesdays and is distributed throughout Valley Center, Pauma Valley, Palomar Mountain, Pala and portions of Escondido.The Valley Center Roadrunner is in the San Diego, CA DMA. The Valley Center Roadrunner offers ROP and insert advertising opportunities in its Wednesday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.