Lafayette is the capitol of Acadiana the area that makes up the heart of French Louisiana. It serves as the regional hub for entertainment, health services, and retail. It is also the logistical and operational home of Louisiana's offshore oil industry. The city of Lafayette is in Lafayette Parish. The Lafayette Advertiser is in the Lafayette, LA DMA. The Lafayette Advertiser offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.