The Orlando Sentinel is in the Orlando - Daytona Beach - Melbourne, FL DMA. The Orlando Sentinel offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.The Orlando Sentinel is impacted by "Snowbird circulation". Circulation for winter months is approximately 7.3% higher than for summer months on Sundays, and 11.8% higher for winter months on weekdays.