The Winston-Salem Journal is in the Greensboro - High Point - Winston-Salem, NC DMA. Based on Scarborough Research, 76% of all Audio/Visual & Furniture shoppers in 2006 had read the Journal within a week of shopping. The Winston-Salem Journal offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.