The Birmingham News and Birmingham Post Herald continues to be a powerful medium for reaching shoppers in the Birmingham Market for a broad range of products and services. It is a portable and convenient source of advertising information - helping consumers decide where to shop and what to buy. The Birmingham News and Birmingham Post Herald deliver customers unlike any other medium each and every day with unsurpassed advertising impact.Total market coverage, usefulness and power are the driving forces behind The Birmingham News and Birmingham Post Herald. And that is why they are valuable to advertisers!The Birmingham News is in the Birmingham (Anniston and Tuscaloosa), AL DMA. The Birmingham News offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.