You will effectively reach the big spenders in the Detroit DMA with an aggressive, timely and consistent advertising program in the print and online editions of the Detroit area's two great newspapers - The Detroit News and Detroit Free Press. Choose from a wide range of advertising options, including full-run, zones, Sunday TV Books, Post-It Notes, hot sheets, custom publications, an extensive variety of online options and more (see back of page for more details). As you can see in the readership figures below, your message in The Detroit News and Detroit Free Press will be exposed to the demographic groups most likely to have the buying power you need to reach.The Detroit Free Press is in the Detroit, MI DMA. The Detroit Free Press offers ROP and insert advertising opportunities in its daily and Sunday circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.