Over the past ten years, the Santa Clarita Valley has become one of the fastest growing regions in all of Southern California. More than 75% of the area's residential population is made up of families. This suburban bedroom community is ranked the fourth safest city in the United States among cities with more than 100,000 residents. Such positive aspects about Santa Clarita give credence to predictions that population will grow to 270,000 by the year 2010.The Santa Clarita Valley Signal is a paid and free publication located in the Los Angeles, CA DMA. The Santa Clarita Valley Signal offers ROP and insert advertising opportunities in its daily and Sunday circulation.Weekender distributed to 41,000 every Friday (current activities, travel, and entertainment)This Week distributed to 38,500 every Sunday (local news, entertainment, a dining guide and lifestyle editorial)Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.98% of circulation is paid subscription.