The Daytona Beach News-Journal is in the Orlando - Daytona Beach - Melbourne, FL DMA, and serves Flagler and Volusia Counties. The Daytona News Journal offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.This paper produces a special NASCAR section to support the local race.