The Staunton News Leader is in the Richmond - Petersburg, VA DMA. It serves Staunton, Waynesboro and Augusta Counties. Adults in Augusta County use The News Leader as their primary ad source more than all other newspapers, radio stations and television stations combined; making it the #1 source for shopping information.A recent market study showed 68% of Augusta County adults have read The News Leader in the past 7 days. Were proud to be the most effective media buy to reach the residents of Staunton, Waynesboro and Augusta County.The Staunton News Leader offers ROP and insert advertising opportunities in its daily and Sunday circulation. This paper also offers total market coverage (TMC) through a non-subscriber distribution. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage.