As Puerto Rico's leading daily newspaper, EL NUEVO DIA is a Spanish language newspaper that penetrates more households than any other print media in the country. Its coverage on business, economics, local events, international headlines, sports, and culture has made EL NUEVO DIA a dominant force in the everyday life of many people. It educates, informs and provides a unique insight to many issues and developments taking place on a global and national scale. EL NUEVO DIA is also a member of Group de Diarios Americas (GDA), an influential newspaper alliance formed in 1991 consisting of the most important dailies throughout Latin America.Echo Media is an industry leader in newspaper insert placement. Unlike placing inserts into competitors coupon booklets, placing single sheets directly into the paper is proven to draw a greater response. Echo Media has negotiated rates with over 1,500 newspapers across the country in order to establish cost per thousands that will bring advertisers the return on investments that work for them. Newspaper inserts have tremendous reach, and can help you effectively target potential consumers with a 70 percent penetration of the adult population.